{"vendorListVersion":34,"lastUpdated":"2024-01-04T18:16:20Z","purposes":{"1":{"id":1,"name":"Inform\u0101cijas ievieto\u0161ana ier\u012bc\u0113 un/vai piek\u013cuve tai","description":"S\u012bkfaili, ier\u012bces vai l\u012bdz\u012bgi tie\u0161saistes identifikatori (piem., pieteik\u0161an\u0101s identifikatori, p\u0113c nejau\u0161\u012bbas principa noz\u012bm\u0113ti identifikatori, t\u012bkla identifikatori) kop\u0101 ar citu inform\u0101ciju (piem., p\u0101rl\u016bkprogrammas veidu un inform\u0101ciju, inform\u0101ciju par valodu, ekr\u0101na izm\u0113ru, atbalst\u012btaj\u0101m tehnolo\u0123ij\u0101m utt.) var tikt saglab\u0101ti vai nolas\u012bti j\u016bsu ier\u012bc\u0113, lai to atpaz\u012btu katru reizi, kad t\u0101 savienojas ar lietotni vai vietni, vienam vai vair\u0101kiem \u0161eit nor\u0101d\u012btajiem m\u0113r\u0137iem.","illustrations":["Liel\u0101k\u0101 da\u013ca \u0161aj\u0101 pazi\u0146ojum\u0101 izskaidroto m\u0113r\u0137u ir atkar\u012bgi no j\u016bsu ier\u012bces inform\u0101cijas uzglab\u0101\u0161anas vai piek\u013cuves tai, kad izmantojat lietotni vai apmekl\u0113jat t\u012bmek\u013ca vietni. Piem\u0113ram, p\u0101rdev\u0113jam vai izdev\u0113jam var b\u016bt nepiecie\u0161ams saglab\u0101t s\u012bkfailu j\u016bsu ier\u012bc\u0113 pirm\u0101 t\u012bmek\u013ca vietnes apmekl\u0113juma laik\u0101, lai atpaz\u012btu j\u016bsu ier\u012bci n\u0101kamajos apmekl\u0113jumos (katr\u0101 reiz\u0113 piek\u013c\u016bstot \u0161im s\u012bkfailam)."]},"2":{"id":2,"name":"Ierobe\u017eotu datu izmanto\u0161ana rekl\u0101mu atlasei","description":"\u0160aj\u0101 pakalpojum\u0101 r\u0101d\u012bt\u0101s rekl\u0101mas pamat\u0101 var b\u016bt ierobe\u017eoti dati, piem\u0113ram, inform\u0101cija par t\u012bmek\u013ca vietni vai lietotni, kuru izmantojat, inform\u0101cija par j\u016bsu neprec\u012bzu atra\u0161an\u0101s vietu, ier\u012bces tipu vai saturu, ar kuru j\u016bs mijiedarbojaties (piem\u0113ram, lai ierobe\u017eotu rekl\u0101mu par\u0101d\u012b\u0161anas rei\u017eu skaitu).","illustrations":["Automobi\u013cu ra\u017eot\u0101js v\u0113las reklam\u0113t savus elektriskos transportl\u012bdzek\u013cus cilv\u0113kiem, kuri r\u016bp\u0113jas par vidi un uzturas pils\u0113t\u0101 p\u0113c darba laika. Rekl\u0101ma tiek r\u0101d\u012bta lap\u0101 ar saist\u012btu saturu (piem\u0113ram, lap\u0101, kas satur rakstu par klimata p\u0101rmai\u0146u pas\u0101kumiem) p\u0113c plkst. 18.30 lietot\u0101jiem, kuru neprec\u012bz\u0101 atra\u0161an\u0101s vieta nor\u0101da, ka vi\u0146i atrodas pils\u0113tas zon\u0101.","Liels \u016bdenskr\u0101su kr\u0101su ra\u017eot\u0101js v\u0113las veikt tie\u0161saistes rekl\u0101mas kampa\u0146u par savu jaun\u0101ko \u016bdenskr\u0101su kl\u0101stu, diversific\u0113jot auditoriju, lai sasniegtu p\u0113c iesp\u0113jas vair\u0101k amatieru un profesion\u0101lu m\u0101kslinieku un izvair\u012btos no rekl\u0101mas par\u0101d\u012b\u0161anas pie neatbilsto\u0161a satura (piem\u0113ram, pie raksta par to, k\u0101 kr\u0101sot m\u0101ju). Rei\u017eu skaits, kad rekl\u0101ma jums tiek r\u0101d\u012bta, ir noteikts un ierobe\u017eots, lai izvair\u012btos no t\u0101s p\u0101r\u0101k bie\u017eas r\u0101d\u012b\u0161anas."]},"3":{"id":3,"name":"Profilu izveide personaliz\u0113tai rekl\u0101mai","description":"Inform\u0101cija par j\u016bsu darb\u012bb\u0101m \u0161aj\u0101 pakalpojum\u0101 (piem\u0113ram, j\u016bsu iesniegt\u0101s veidlapas, apskat\u012btais saturs) var tikt glab\u0101ta un apvienota ar citu inform\u0101ciju par jums (piem\u0113ram, inform\u0101ciju par j\u016bsu iepriek\u0161\u0113j\u0101m darb\u012bb\u0101m \u0161aj\u0101 pakalpojum\u0101 un cit\u0101s t\u012bmek\u013ca vietn\u0113s vai lietotn\u0113s) vai l\u012bdz\u012bgiem lietot\u0101jiem. P\u0113c tam to izmanto, lai izveidotu vai uzlabotu j\u016bsu profilu (kas var\u0113tu ietvert iesp\u0113jam\u0101s intereses un person\u012bgos aspektus). J\u016bsu profilu \u0161\u012b un citas organiz\u0101cijas var izmantot (ar\u012b v\u0113l\u0101k), lai r\u0101d\u012btu rekl\u0101mas, kas \u0161\u0137iet atbilsto\u0161\u0101kas, pamatojoties uz j\u016bsu iesp\u0113jamaj\u0101m interes\u0113m.","illustrations":["Ja j\u016bs las\u0101t vair\u0101kus rakstus par lab\u0101kajiem velosip\u0113du piederumiem p\u0101rdo\u0161an\u0101, \u0161o inform\u0101ciju var izmantot, lai izveidotu profilu par j\u016bsu interesi par velosip\u0113du piederumiem. \u0160\u0101du profilu var izmantot vai uzlabot v\u0113l\u0101k taj\u0101 pa\u0161\u0101 vai cit\u0101 t\u012bmek\u013ca vietn\u0113 vai lietotn\u0113, lai r\u0101d\u012btu jums konkr\u0113ta velosip\u0113du piederumu z\u012bmola rekl\u0101mu. Ja j\u016bs ar\u012b skat\u0101ties automa\u0161\u012bnas konfiguratoru luksusa automa\u0161\u012bnu ra\u017eot\u0101ja t\u012bmek\u013ca vietn\u0113, \u0161o inform\u0101ciju var\u0113tu apvienot ar j\u016bsu interesi par velosip\u0113diem, lai preciz\u0113tu j\u016bsu profilu un izdar\u012btu pie\u0146\u0113mumu, ka esat ieinteres\u0113ts luksusa velobrauk\u0161anas apr\u012bkojum\u0101.","Ap\u0123\u0113rba ra\u017eo\u0161anas uz\u0146\u0113mums v\u0113las populariz\u0113t savu jauno augst\u0101k\u0101s klases z\u012bdai\u0146u ap\u0123\u0113rbu l\u012bniju. Tas sazin\u0101s ar a\u0123ent\u016bru, kurai ir klientu t\u012bkls ar klientiem ar lieliem ien\u0101kumiem (piem\u0113ram, augstas klases lielveikali), un aicina a\u0123ent\u016bru izveidot t\u0101du jaunu vec\u0101ku vai p\u0101ru profilus, kurus var\u0113tu uzskat\u012bt par tur\u012bgiem un kuriem var\u0113tu b\u016bt mazulis, lai v\u0113l\u0101k tos var\u0113tu izmantot rekl\u0101mas r\u0101d\u012b\u0161anai partneru lietotn\u0113s, pamatojoties uz \u0161iem profiliem."]},"4":{"id":4,"name":"Profilu izmanto\u0161ana personaliz\u0113tas rekl\u0101mas atlasei","description":"\u0160aj\u0101 pakalpojum\u0101 att\u0113lot\u0101s rekl\u0101mas var b\u016bt balst\u012btas uz j\u016bsu rekl\u0101mas profiliem, kas var atspogu\u013cot j\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 vai cit\u0101s t\u012bmek\u013ca vietn\u0113s vai lietotn\u0113s (piem\u0113ram, j\u016bsu iesniegtaj\u0101s veidlap\u0101s, satur\u0101, kuru j\u016bs apl\u016bkojat), iesp\u0113jam\u0101s intereses un person\u012bgos aspektus.","illustrations":["Tie\u0161saistes mazumtirgot\u0101js v\u0113las reklam\u0113t ierobe\u017eota laika skrie\u0161anas apavu izp\u0101rdo\u0161anu. Tas v\u0113las orient\u0113t rekl\u0101mu uz lietot\u0101jiem, kuri iepriek\u0161 mekl\u0113ja skrie\u0161anas apavus mazumtirgot\u0101ja mobilaj\u0101 lietotn\u0113. Izseko\u0161anas tehnolo\u0123ijas var tikt izmantotas, lai atpaz\u012btu, ka esat iepriek\u0161 izmantojis mobilo lietotni, lai mekl\u0113tu inform\u0101ciju par skrie\u0161anas apaviem, un par\u0101d\u012btu jums atbilsto\u0161u rekl\u0101mu lietotn\u0113.","Profilu, kas izveidots personaliz\u0113tai rekl\u0101mai attiec\u012bb\u0101 uz personu, kura vietn\u0113 mekl\u0113 velosip\u0113du piederumus, var izmantot, lai cita uz\u0146\u0113muma mobilaj\u0101 lietotn\u0113 r\u0101d\u012btu attiec\u012bgo velosip\u0113du piederumu rekl\u0101mu."]},"5":{"id":5,"name":"Profilu veido\u0161ana satura personaliz\u0113\u0161anai","description":"Inform\u0101cija par j\u016bsu darb\u012bb\u0101m \u0161aj\u0101 pakalpojum\u0101 (piem\u0113ram, veidlapas, kuras j\u016bs iesniedzat, ar rekl\u0101mu nesaist\u012bts saturs, ko j\u016bs apl\u016bkojat) var tikt glab\u0101ta un apvienota ar citu inform\u0101ciju par jums (piem\u0113ram, j\u016bsu iepriek\u0161\u0113jo darb\u012bbu \u0161aj\u0101 pakalpojum\u0101 vai cit\u0101s t\u012bmek\u013ca vietn\u0113s vai lietotn\u0113s) vai l\u012bdz\u012bgiem lietot\u0101jiem. P\u0113c tam to izmanto, lai izveidotu vai uzlabotu j\u016bsu profilu (kas var ietvert, piem\u0113ram, iesp\u0113jam\u0101s intereses un person\u012bgos aspektus). J\u016bsu profilu var izmantot (ar\u012b v\u0113l\u0101k), lai r\u0101d\u012btu saturu, kas \u0161\u0137iet atbilsto\u0161\u0101ks, pamatojoties uz j\u016bsu iesp\u0113jam\u0101m interes\u0113m, piem\u0113ram, piel\u0101gojot k\u0101rt\u012bbu, k\u0101d\u0101 saturs tiek r\u0101d\u012bts jums, lai j\u016bs var\u0113tu v\u0113l viegl\u0101k atrast saturu, kas atbilst j\u016bsu interes\u0113m.","illustrations":["J\u016bs soci\u0101lo mediju platform\u0101 las\u0101t vair\u0101kus rakstus par to, k\u0101 uzb\u016bv\u0113t m\u0101ju kok\u0101. \u0160\u012b inform\u0101cija var tikt pievienota profilam, lai atz\u012bm\u0113tu j\u016bsu interesi par saturu, kas saist\u012bts ar dabu, k\u0101 ar\u012b pa\u0161roc\u012bgo darin\u0101jumu aprakstiem (ar m\u0113r\u0137i veikt satura personaliz\u0101ciju, lai, piem\u0113ram, jums n\u0101kotn\u0113 tiktu pied\u0101v\u0101ts vair\u0101k emu\u0101ru zi\u0146u un rakstu par m\u0101j\u0101m kokos un koka b\u016bdi\u0146\u0101m).","J\u016bs esat skat\u012bjis tr\u012bs video par kosmosa izp\u0113ti da\u017e\u0101d\u0101s TV lietotn\u0113s. Nesaist\u012bta zi\u0146u platforma, ar kuru jums nav bijusi mijiedarb\u012bba, veido profilu, kas balst\u012bts uz \u0161\u0101du inform\u0101cijas apl\u016bko\u0161anas praksi, atz\u012bm\u0113jot kosmosa izp\u0113ti k\u0101 iesp\u0113jamo interes\u0113jo\u0161o tematu citiem video."]},"6":{"id":6,"name":"Profilu izmanto\u0161ana personaliz\u0113ta satura atlasei","description":"\u0160\u012b pakalpojuma saturs var b\u016bt balst\u012bts uz j\u016bsu satura personaliz\u0101cijas profiliem, kas var atspogu\u013cot j\u016bsu aktivit\u0101ti \u0161aj\u0101 vai citos pakalpojumos (piem\u0113ram, veidlap\u0101s, kuras j\u016bs iesniedzat, satur\u0101, ko skat\u0101t), iesp\u0113jam\u0101m interes\u0113m un person\u012bgiem aspektiem, piem\u0113ram, piel\u0101gojot sec\u012bbu, k\u0101d\u0101 saturs jums tiek r\u0101d\u012bts, lai j\u016bs var\u0113tu v\u0113l viegl\u0101k atrast (ar rekl\u0101mu nesaist\u012btu) saturu, kas atbilst j\u016bsu interes\u0113m.","illustrations":["J\u016bs las\u0101t rakstus par ve\u0123et\u0101rie\u0161u \u0113dienu soci\u0101lo mediju platform\u0101 un p\u0113c tam izmantojat nesaist\u012bta uz\u0146\u0113muma \u0113dienu gatavo\u0161anas lietotni. Profils, kas izveidots par jums soci\u0101lo mediju platform\u0101, tiks izmantots, lai r\u0101d\u012btu jums ve\u0123et\u0101rie\u0161u receptes \u0113dienu gatavo\u0161anas lietotnes s\u0101kuma ekr\u0101n\u0101.","J\u016bs esat apl\u016bkojis tr\u012bs video par air\u0113\u0161anu da\u017e\u0101d\u0101s t\u012bmek\u013ca vietn\u0113s. Nesaist\u012bta video koplieto\u0161anas platforma ieteiks piecus citus video par air\u0113\u0161anu, kas jums var\u0113tu interes\u0113t, kad izmantosiet savu TV lietotni, pamatojoties uz profilu, kas izveidots par jums, apmekl\u0113jot \u0161\u012bs da\u017e\u0101d\u0101s t\u012bmek\u013ca vietnes tie\u0161saistes video skat\u012b\u0161an\u0101s nol\u016bk\u0101."]},"7":{"id":7,"name":"Rekl\u0101mu efektivit\u0101tes nov\u0113rt\u0113\u0161ana","description":"Inform\u0101cija par to, k\u0101 tiek r\u0101d\u012bta rekl\u0101ma un k\u0101 j\u016bs mijiedarbojaties ar to, var tikt izmantota, lai noteiktu, cik labi rekl\u0101ma ir iedarbojusies uz jums vai citiem lietot\u0101jiem un vai rekl\u0101mas m\u0113r\u0137i ir sasniegti. Piem\u0113ram, vai redz\u0113j\u0101t rekl\u0101mu, vai noklik\u0161\u0137in\u0101j\u0101t uz t\u0101s, vai t\u0101 pamudin\u0101ja j\u016bs ieg\u0101d\u0101ties produktu vai apmekl\u0113t t\u012bmek\u013ca vietni, utt. Tas ir \u013coti noder\u012bgi, lai izprastu rekl\u0101mas kampa\u0146u atbilst\u012bbu.","illustrations":["J\u016bs k\u0101da izdev\u0113ja t\u012bmek\u013ca vietn\u0113 esat noklik\u0161\u0137in\u0101jis uz rekl\u0101mas par tie\u0161saistes veikala \u201emeln\u0101s piektdienas\u201d atlaidi un ieg\u0101d\u0101jies produktu. J\u016bsu klik\u0161\u0137is b\u016bs saist\u012bts ar \u0161o pirkumu. J\u016bsu un citu lietot\u0101ju mijiedarb\u012bba tiks nov\u0113rt\u0113ta lai zin\u0101tu, cik klik\u0161\u0137i uz rekl\u0101mas noveda l\u012bdz pirkuma izdar\u012b\u0161anai.","J\u016bs esat viens no \u013coti nedaudzajiem, kas noklik\u0161\u0137in\u0101jis uz rekl\u0101mas par \u201estarptautisk\u0101s atzin\u012bbas dienas\u201d atlaidi, ko pied\u0101v\u0101 interneta d\u0101vanu veikals k\u0101da izdev\u0113ja lietotn\u0113. Izdev\u0113js v\u0113las sa\u0146emt p\u0101rskatus, lai saprastu, cik bie\u017ei j\u016bs un citi lietot\u0101ji esat skat\u012bju\u0161i konkr\u0113tu lietotn\u0113 izvietotu rekl\u0101mu vai noklik\u0161\u0137in\u0101ju\u0161i uz t\u0101s, jo \u012bpa\u0161i attiec\u012bb\u0101 uz \u201cstarptautisk\u0101s atzin\u012bbas dienas\u201d rekl\u0101mu, lai pal\u012bdz\u0113tu izdev\u0113jam un t\u0101 partneriem (piem\u0113ram, a\u0123ent\u016br\u0101m) optimiz\u0113t rekl\u0101mu izvietojumus."]},"8":{"id":8,"name":"Satura efektivit\u0101tes nov\u0113rt\u0113\u0161ana","description":"Inform\u0101ciju par to, k\u0101ds saturs jums tiek r\u0101d\u012bts un k\u0101 j\u016bs mijiedarbojaties ar to, var izmantot, lai noteiktu, vai (ar rekl\u0101mu nesaist\u012btais) saturs ir sasniedzis paredz\u0113to auditoriju un atbilst j\u016bsu interes\u0113m. Piem\u0113ram, vai j\u016bs las\u0101t rakstu, skat\u0101ties video, klaus\u0101ties raidierakstu vai skat\u0101ties produkta aprakstu, cik ilgu laiku esat pavad\u012bjis \u0161aj\u0101 pakalpojum\u0101, un t\u012bmek\u013ca lapas, kuras apmekl\u0113jat, utt. Tas ir \u013coti noder\u012bgi, lai saprastu, cik atbilst\u012bgs ir jums r\u0101d\u012btais saturs (ar rekl\u0101mu nesaist\u012btais).","illustrations":["J\u016bs esat izlas\u012bjis emu\u0101ra ierakstu par p\u0101rg\u0101jieniem izdev\u0113ja mobilaj\u0101 lietotn\u0113 un sekoj\u0101t saitei uz ieteikto un saist\u012bto ierakstu. J\u016bsu mijiedarb\u012bba tiks ierakst\u012bta k\u0101 t\u0101da, kas par\u0101da, ka s\u0101kotn\u0113jais ieraksts par p\u0101rg\u0101jieniem jums bijis noder\u012bgs un ka tas veiksm\u012bgi j\u016bs ieinteres\u0113ja saist\u012btaj\u0101 ierakst\u0101. Tas tiks nov\u0113rt\u0113ts, lai zin\u0101tu, vai turpm\u0101k veidot vair\u0101k ierakstu par p\u0101rg\u0101jienu tematu un kur tos izvietot mobil\u0101s lietotnes s\u0101kuma ekr\u0101n\u0101.","Jums tika r\u0101d\u012bts video par modes tendenc\u0113m, bet j\u016bs un vair\u0101ki citi lietot\u0101ji p\u0113c 30 sekund\u0113m p\u0101rtrauc\u0101t to skat\u012bties. P\u0113c tam \u0161\u012b inform\u0101cija tiek izmantota, lai nov\u0113rt\u0113tu video par modes tendenc\u0113m atbilsto\u0161o garumu n\u0101kotn\u0113."]},"9":{"id":9,"name":"Auditoriju izpra\u0161ana, izmantojot statistiku vai da\u017e\u0101du avotu datu kombin\u0101cijas","description":"Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz datu kopu (piem\u0113ram, lietot\u0101ju profilu, statistikas, tirgus p\u0113t\u012bjumu, anal\u012btikas datu) kombin\u0101ciju attiec\u012bb\u0101 uz j\u016bsu un citu lietot\u0101ju mijiedarb\u012bbu ar rekl\u0101m\u0101m vai (ar rekl\u0101mu nesaist\u012btu) saturu, lai identific\u0113tu bie\u017ei sastopam\u0101s iez\u012bmes (piem\u0113ram, lai noteiktu, kuras m\u0113r\u0137auditorijas vair\u0101k rea\u0123\u0113 uz rekl\u0101mas kampa\u0146u vai noteiktu saturu).","illustrations":["Tie\u0161saistes gr\u0101matu veikala \u012bpa\u0161nieks v\u0113las sa\u0146emt komerci\u0101las atskaites, kas par\u0101da to apmekl\u0113t\u0101ju skaitu, kuri apl\u016bkoja un pameta t\u0101 vietni, neveicot pirkumus, kuri apl\u016bkoja un nopirka m\u0113ne\u0161a jaun\u0101ko slaven\u012bbu autobiogr\u0101fiju, k\u0101 ar\u012b vid\u0113jo vecumu un ieinteres\u0113to v\u012brie\u0161u/sievie\u0161u sadal\u012bjumu katr\u0101 kategorij\u0101. Dati, kas attiecas uz j\u016bsu darb\u012bb\u0101m \u0161aj\u0101 vietn\u0113 un j\u016bsu person\u012bgaj\u0101m iez\u012bm\u0113m, p\u0113c tam tiek izmantoti un apvienoti ar citiem \u0161\u0101diem datiem, lai ieg\u016btu min\u0113to statistiku.","Rekl\u0101mdev\u0113js v\u0113las lab\u0101k izprast, k\u0101da veida auditorija mijiedarbojas ar t\u0101 rekl\u0101m\u0101m. Tas pieaicina izp\u0113tes instit\u016bciju sal\u012bdzin\u0101t to lietot\u0101ju iez\u012bmes, kas mijiedarboj\u0101s ar rekl\u0101mdev\u0113ja rekl\u0101mu, ar l\u012bdz\u012bgu platformu lietot\u0101ju tipisk\u0101m r\u012bc\u012bbas iez\u012bm\u0113m da\u017e\u0101d\u0101s ier\u012bc\u0113s. \u0160is sal\u012bdzin\u0101jums rekl\u0101mdev\u0113jam atkl\u0101j, ka t\u0101 rekl\u0101mas m\u0113r\u0137auditorija parasti piek\u013c\u016bst rekl\u0101m\u0101m, izmantojot mobil\u0101s ier\u012bces, un galvenok\u0101rt auditorija ir 45\u201360 gadu vecuma diapazon\u0101."]},"10":{"id":10,"name":"Pakalpojumu att\u012bst\u012b\u0161ana un uzlabo\u0161ana","description":"Inform\u0101cija par j\u016bsu darb\u012bb\u0101m \u0161aj\u0101 pakalpojum\u0101, piem\u0113ram, j\u016bsu mijiedarb\u012bba ar rekl\u0101m\u0101m vai saturu, var b\u016bt \u013coti noder\u012bga, lai uzlabotu produktus un pakalpojumus un izveidotu jaunus produktus un pakalpojumus, balstoties uz lietot\u0101ju mijiedarb\u012bbu, auditorijas veidu utt. \u0160is \u012bpa\u0161ais nol\u016bks neietver lietot\u0101ju profilu un identifikatoru izstr\u0101di vai uzlabo\u0161anu.","illustrations":["Tehnolo\u0123iju platforma, kas sadarbojas ar soci\u0101lo mediju pakalpojumu sniedz\u0113ju, pamana mobilo lietot\u0146u lietot\u0101ju skaita pieaugumu un, pamatojoties uz vi\u0146u profiliem, secina, ka daudzi no vi\u0146iem izveido savienojumu, izmantojot mobilos savienojumus. T\u0101 izmanto jaunu tehnolo\u0123iju, lai r\u0101d\u012btu rekl\u0101mas, kas ir format\u0113tas mobilaj\u0101m ier\u012bc\u0113m un kur\u0101m ir mazs joslas platums, lai uzlabotu to efektivit\u0101ti.","Rekl\u0101mdev\u0113js mekl\u0113 veidu, k\u0101 par\u0101d\u012bt rekl\u0101mas jauna veida pat\u0113r\u0113t\u0101ju ier\u012bc\u0113s. Tas apkopo inform\u0101ciju par to, k\u0101 lietot\u0101ji mijiedarbojas ar \u0161o jaun\u0101 veida ier\u012bci, lai noteiktu, vai ir iesp\u0113jams izveidot jaunu meh\u0101nismu rekl\u0101mu r\u0101d\u012b\u0161anai \u0161\u0101da veida ier\u012bc\u0113s."]},"11":{"id":11,"name":"Ierobe\u017eotu datu izmanto\u0161ana satura atlasei","description":"Jums pied\u0101v\u0101tais saturs \u0161aj\u0101 pakalpojum\u0101 var b\u016bt balst\u012bts uz ierobe\u017eotiem datiem, piem\u0113ram, par vietni vai lietotni, kuru izmantojat, j\u016bsu neprec\u012bzu atra\u0161an\u0101s vietu, ier\u012bces veidu vai saturu, ar kuru j\u016bs mijiedarbojaties (vai esat mijiedarbojies) (piem\u0113ram, lai ierobe\u017eotu videoklipa vai raksta r\u0101d\u012b\u0161anas rei\u017eu skaitu).","illustrations":["Ce\u013cojumu \u017eurn\u0101ls sav\u0101 t\u012bmek\u013ca vietn\u0113 ir public\u0113jis rakstu par jaunajiem tie\u0161saistes kursiem, ko pied\u0101v\u0101 valodas skola, lai uzlabotu ce\u013co\u0161anas pieredzi \u0101rzem\u0113s. Skolas emu\u0101ru ieraksti tiek ievietoti tie\u0161i lapas apak\u0161\u0101 un atlas\u012bti, pamatojoties uz j\u016bsu neprec\u012bzu atra\u0161an\u0101s vietu (piem\u0113ram, emu\u0101ru ieraksti, kas izskaidro kursa m\u0101c\u012bbu programmas cit\u0101 valod\u0101, kas nav t\u0101s valsts valoda, kur\u0101 atrodaties).","Sporta zi\u0146u mobil\u0101 lietotne ir s\u0101kusi jaunu rakstu sada\u013cu, kas aptver jaun\u0101k\u0101s futbola sp\u0113les. Katr\u0101 rakst\u0101 ir iek\u013cauti video, kas izvietoti atsevi\u0161\u0137\u0101 straum\u0113\u0161anas platform\u0101, kuros redzami katra ma\u010da galvenie momenti. Ja p\u0101rt\u012bsiet videoklipu uz priek\u0161u, \u0161o inform\u0101ciju var izmantot, lai atlas\u012btu \u012bs\u0101ku video, ko atska\u0146ot k\u0101 n\u0101kamo."]}},"specialPurposes":{"1":{"id":1,"name":"Dro\u0161\u012bbas nodro\u0161in\u0101\u0161ana, kr\u0101p\u0161anas atkl\u0101\u0161ana un nov\u0113r\u0161ana, k\u013c\u016bdu labo\u0161ana","description":"J\u016bsu dati var tikt izmantoti, lai uzraudz\u012btu un nov\u0113rstu neparastas un, iesp\u0113jams, kr\u0101pnieciskas darb\u012bbas (piem\u0113ram, saist\u012bb\u0101 ar rekl\u0101mu, robotu klik\u0161\u0137iem uz rekl\u0101m\u0101m), k\u0101 ar\u012b nodro\u0161in\u0101tu sist\u0113mu un procesu pareizu un dro\u0161u darb\u012bbu. To var ar\u012b izmantot, lai labotu visas probl\u0113mas, ar kur\u0101m j\u016bs, izdev\u0113js vai rekl\u0101mdev\u0113js var saskarties, nodro\u0161inot saturu un rekl\u0101mas un mijiedarbojoties ar tiem.","illustrations":["Rekl\u0101mas starpnieks pieg\u0101d\u0101 da\u017e\u0101du rekl\u0101mdev\u0113ju rekl\u0101mas savu partneru viet\u0146u t\u012bklam. Tas pamana lielu klik\u0161\u0137u skaita pieaugumu uz rekl\u0101m\u0101m, kas saist\u012btas ar vienu rekl\u0101mdev\u0113ju, un izmanto datus attiec\u012bb\u0101 uz klik\u0161\u0137u avotu, lai noteiktu, ka 80 % klik\u0161\u0137u veic roboti, nevis cilv\u0113ki."]},"2":{"id":2,"name":"Rekl\u0101mas un satura nodro\u0161in\u0101\u0161ana un r\u0101d\u012b\u0161ana","description":"Noteikta inform\u0101cija (piem\u0113ram, IP adrese vai ier\u012bces iesp\u0113jas) tiek izmantota, lai nodro\u0161in\u0101tu satura vai rekl\u0101mas tehnisko sader\u012bbu un atvieglotu satura vai rekl\u0101mas p\u0101rraid\u012b\u0161anu uz j\u016bsu ier\u012bci.","illustrations":["Noklik\u0161\u0137inot uz saites rakst\u0101, j\u016bs parasti tiksiet novirz\u012bts uz citu lapu vai raksta da\u013cu. Lai to pan\u0101ktu: 1\u00b0) j\u016bsu p\u0101rl\u016bkprogramma nos\u016bta piepras\u012bjumu serverim, kas ir saist\u012bts ar vietni; 2\u00b0) serveris atbild (\u201e\u0161eit ir raksts, kuru l\u016bdz\u0101t\u201d), izmantojot tehnisko inform\u0101ciju, kas autom\u0101tiski iek\u013cauta j\u016bsu ier\u012bces nos\u016bt\u012btaj\u0101 piepras\u012bjum\u0101, lai pareizi par\u0101d\u012btu inform\u0101ciju/att\u0113lus, kas ir da\u013ca no j\u016bsu piepras\u012bt\u0101 raksta. Tehniski \u0161\u0101da inform\u0101cijas apmai\u0146a ir nepiecie\u0161ama, lai nodro\u0161in\u0101tu ekr\u0101n\u0101 redzamo saturu."]}},"features":{"1":{"id":1,"name":"No citiem datu avotiem izg\u016btu datu saska\u0146o\u0161ana un apvieno\u0161ana","description":"Inform\u0101cija par j\u016bsu darb\u012bb\u0101m \u0161aj\u0101 pakalpojum\u0101 var tikt saska\u0146ota un apvienota ar citu inform\u0101ciju, kas attiecas uz jums un ir ieg\u016bta no da\u017e\u0101diem avotiem (piem\u0113ram, j\u016bsu darb\u012bbas atsevi\u0161\u0137\u0101 tie\u0161saistes pakalpojum\u0101, lojalit\u0101tes kartes izmanto\u0161ana veikal\u0101 vai j\u016bsu atbildes uz aptauju), lai atbalst\u012btu \u0161aj\u0101 pazi\u0146ojum\u0101 izskaidrotos nol\u016bkus.","illustrations":[]},"2":{"id":2,"name":"Vair\u0101ku ier\u012b\u010du sasaist\u012b\u0161ana","description":"Lai atbalst\u012btu \u0161aj\u0101 pazi\u0146ojum\u0101 izkl\u0101st\u012btos nol\u016bkus, j\u016bsu ier\u012bce var tikt uzskat\u012bta par saist\u012btu ar cit\u0101m ier\u012bc\u0113m, kas pieder jums vai j\u016bsu m\u0101jsaimniec\u012bbai (piem\u0113ram, t\u0101p\u0113c, ka esat pieteicies vien\u0101 pakalpojum\u0101 gan t\u0101lrun\u012b, gan dator\u0101 vai t\u0101p\u0113c, ka ab\u0101s ier\u012bc\u0113s, iesp\u0113jams, izmantojat vienu un to pa\u0161u interneta savienojumu).","illustrations":[]},"3":{"id":3,"name":"Identific\u0113t ier\u012bces, pamatojoties uz inform\u0101ciju, kas tiek nos\u016bt\u012bta autom\u0101tiski","description":"J\u016bsu ier\u012bce var tikt at\u0161\u0137irta no cit\u0101m ier\u012bc\u0113m, pamatojoties uz inform\u0101ciju, ko t\u0101 autom\u0101tiski nos\u016bta, piek\u013c\u016bstot internetam (piem\u0113ram, j\u016bsu interneta savienojuma IP adrese vai j\u016bsu p\u0101rl\u016bka veids), lai atbalstot \u0161aj\u0101 pazi\u0146ojum\u0101 aprakst\u012bto nol\u016bku sasnieg\u0161anu.","illustrations":[]}},"specialFeatures":{"1":{"id":1,"name":"Prec\u012bzas atra\u0161an\u0101s vietas datu izmanto\u0161ana","description":"Ar j\u016bsu piekri\u0161anu j\u016bsu prec\u012bza atra\u0161an\u0101s vieta (maz\u0101k nek\u0101 500 metru r\u0101dius\u0101) var tikt izmantota, lai atbalst\u012btu \u0161aj\u0101 pazi\u0146ojum\u0101 aprakst\u012btos nol\u016bkus.","illustrations":[]},"2":{"id":2,"name":"Ier\u012bces parametru akt\u012bva sken\u0113\u0161ana identifik\u0101cijas nol\u016bk\u0101","description":"Ar j\u016bsu piekri\u0161anu var tikt piepras\u012btas un izmantotas noteiktas j\u016bsu ier\u012bcei rakstur\u012bgas \u012bpa\u0161\u012bbas, lai to at\u0161\u0137irtu no cit\u0101m ier\u012bc\u0113m (piem\u0113ram, instal\u0113tie fonti vai spraud\u0146i, ekr\u0101na iz\u0161\u0137irtsp\u0113ja), atbalstot \u0161aj\u0101 pazi\u0146ojum\u0101 aprakst\u012bto izmanto\u0161anas nol\u016bku sasnieg\u0161anu.","illustrations":[]}},"stacks":{"1":{"id":1,"purposes":[],"specialFeatures":[1,2],"name":"Prec\u012bzi atra\u0161an\u0101s vietas dati un identifik\u0101cija ar ier\u012bces sken\u0113\u0161anas starpniec\u012bbu","description":"Var tikt izmantota prec\u012bza atra\u0161an\u0101s vieta un inform\u0101cija par ier\u012bces parametriem."},"2":{"id":2,"purposes":[2,7],"specialFeatures":[],"name":"Rekl\u0101ma, kas balst\u012bta uz ierobe\u017eotiem datiem un rekl\u0101mas nov\u0113rt\u0113jumu","description":"Rekl\u0101mu var att\u0113lot, pamatojoties uz ierobe\u017eotiem datiem. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t."},"3":{"id":3,"purposes":[2,3,4],"specialFeatures":[],"name":"Personaliz\u0113ta rekl\u0101ma","description":"Rekl\u0101mas ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai."},"4":{"id":4,"purposes":[2,7,9],"specialFeatures":[],"name":"Rekl\u0101ma, kas balst\u012bta uz ierobe\u017eotiem datiem, rekl\u0101mas nov\u0113rt\u0113jumiem un auditorijas izpratni","description":"Rekl\u0101mu var att\u0113lot, pamatojoties uz ierobe\u017eotiem datiem. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"5":{"id":5,"purposes":[2,3,7],"specialFeatures":[],"name":"Rekl\u0101ma, kas balst\u012bta uz ierobe\u017eotiem datiem, personaliz\u0113tas rekl\u0101mas profilu un rekl\u0101mas nov\u0113rt\u0113jumu","description":"Rekl\u0101mu var att\u0113lot, pamatojoties uz ierobe\u017eotiem datiem. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t."},"6":{"id":6,"purposes":[2,4,7],"specialFeatures":[],"name":"Personaliz\u0113tas rekl\u0101mas un rekl\u0101mas nov\u0113rt\u0113jumu izv\u0113le","description":"Rekl\u0101mas ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t."},"7":{"id":7,"purposes":[2,4,7],"specialFeatures":[],"name":"Personaliz\u0113tas rekl\u0101mas, rekl\u0101mas nov\u0113rt\u0113jumu un auditorijas izp\u0113tes izv\u0113le","description":"Rekl\u0101mas ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"8":{"id":8,"purposes":[2,3,4,7],"specialFeatures":[],"name":"Personaliz\u0113ta rekl\u0101ma un rekl\u0101mas nov\u0113rt\u0113jums","description":"Rekl\u0101mas ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t."},"9":{"id":9,"purposes":[2,3,4,7,9],"specialFeatures":[],"name":"Personaliz\u0113ta rekl\u0101ma, rekl\u0101mas nov\u0113rt\u0113jums un auditorijas izp\u0113te","description":"Rekl\u0101mas ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"10":{"id":10,"purposes":[3,4],"specialFeatures":[],"name":"Personaliz\u0113ta rekl\u0101ma","description":"Rekl\u0101mas ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai."},"11":{"id":11,"purposes":[5,6],"specialFeatures":[],"name":"Personaliz\u0113ts saturs","description":"Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai."},"12":{"id":12,"purposes":[6,8,11],"specialFeatures":[],"name":"Personaliz\u0113ta satura un satura nov\u0113rt\u0113\u0161anas izv\u0113le","description":"Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. Satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t."},"13":{"id":13,"purposes":[6,8,9,11],"specialFeatures":[],"name":"Personaliz\u0113ta satura, satura nov\u0113rt\u0113\u0161anas un auditorijas izp\u0113tes izv\u0113le","description":"Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. Satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. P\u0101rskatus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. Saturu var personaliz\u0113t, pamatojoties uz j\u016bsu profilu. Satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"14":{"id":14,"purposes":[5,6,8,11],"specialFeatures":[],"name":"Personaliz\u0113tais saturs un satura nov\u0113rt\u0113\u0161ana","description":"Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai. Satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t."},"15":{"id":15,"purposes":[5,6,8,9,11],"specialFeatures":[],"name":"Personaliz\u0113tais saturs, satura nov\u0113rt\u0113\u0161ana un auditorijas izp\u0113te","description":"Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai. Satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"16":{"id":16,"purposes":[5,6,8,9,10,11],"specialFeatures":[],"name":"Personaliz\u0113tais saturs, satura nov\u0113rt\u0113\u0161ana, auditorijas izp\u0113te un produktu izstr\u0101de","description":"Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai. Satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"17":{"id":17,"purposes":[7,8,9],"specialFeatures":[],"name":"Rekl\u0101mas un satura nov\u0113rt\u0113jumi, auditorijas izp\u0113te","description":"Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"18":{"id":18,"purposes":[7,8],"specialFeatures":[],"name":"Rekl\u0101mas un satura nov\u0113rt\u0113\u0161ana","description":"Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t."},"19":{"id":19,"purposes":[7,9],"specialFeatures":[],"name":"Rekl\u0101mas nov\u0113rt\u0113\u0161ana un auditorijas izp\u0113te","description":"Rekl\u0101mu var nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"20":{"id":20,"purposes":[7,8,9,10],"specialFeatures":[],"name":"Rekl\u0101mu un satura nov\u0113rt\u0113\u0161ana, auditorijas izp\u0113te un pakalpojumu izstr\u0101de","description":"Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"21":{"id":21,"purposes":[8,9,10],"specialFeatures":[],"name":"Satura nov\u0113rt\u0113\u0161ana, auditorijas izp\u0113te un pakalpojumu izstr\u0101de.","description":"Satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"22":{"id":22,"purposes":[8,10],"specialFeatures":[],"name":"Satura nov\u0113rt\u0113\u0161ana un produktu izstr\u0101de","description":"Satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"23":{"id":23,"purposes":[2,4,6,7,8,11],"specialFeatures":[],"name":"Personaliz\u0113tas rekl\u0101mas un satura, rekl\u0101mas un satura nov\u0113rt\u0113\u0161anas izv\u0113le","description":"Rekl\u0101mas un saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz profilu. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t."},"24":{"id":24,"purposes":[2,4,6,7,8,9,11],"specialFeatures":[],"name":"Personaliz\u0113tas rekl\u0101mas un satura, rekl\u0101mas un satura nov\u0113rt\u0113jumu, auditorijas izp\u0113tes izv\u0113le","description":"Rekl\u0101mas un saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz profilu. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. Var tikti izmantoti dati, lai att\u012bst\u012btu vai uzlabotu lietot\u0101ju pieredzi, sist\u0113mas un programmat\u016bru."},"25":{"id":25,"purposes":[2,3,4,5,6,7,8,11],"specialFeatures":[],"name":"Personaliz\u0113tas rekl\u0101mas un saturs, rekl\u0101mu un satura nov\u0113rt\u0113\u0161ana","description":"Rekl\u0101mas un saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai vai saturam. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t."},"26":{"id":26,"purposes":[2,3,4,5,6,7,8,9,11],"specialFeatures":[],"name":"Personaliz\u0113ta rekl\u0101ma un saturs, rekl\u0101mas un satura nov\u0113rt\u0113jumi, auditorijas izp\u0113te","description":"Rekl\u0101mas un saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai vai saturam. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"27":{"id":27,"purposes":[3,5],"specialFeatures":[],"name":"Personaliz\u0113t\u0101s rekl\u0101mas un satura profils","description":"J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai vai saturam."},"28":{"id":28,"purposes":[2,4,6,11],"specialFeatures":[],"name":"Personaliz\u0113tas rekl\u0101mas un satura atlase","description":"Rekl\u0101mas un saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz profilu."},"29":{"id":29,"purposes":[2,7,8,9],"specialFeatures":[],"name":"Rekl\u0101ma, kas balst\u012bta uz ierobe\u017eotiem datiem, rekl\u0101mas un satura nov\u0113rt\u0113jumiem un auditorijas izp\u0113ti","description":"Rekl\u0101mu var att\u0113lot, pamatojoties uz ierobe\u017eotiem datiem. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"30":{"id":30,"purposes":[2,4,5,6,7,8,9,11],"specialFeatures":[],"name":"Personaliz\u0113tas rekl\u0101mas un satura izv\u0113le, rekl\u0101mas un satura nov\u0113rt\u0113jumi un auditorijas izp\u0113te","description":"Rekl\u0101mas un saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai vai saturam. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"31":{"id":31,"purposes":[2,4,5,6,7,8,9,10,11],"specialFeatures":[],"name":"Personaliz\u0113tas rekl\u0101mas un satura atlase, rekl\u0101mas un satura nov\u0113rt\u0113jumi, auditorijas izp\u0113te un pakalpojumu izstr\u0101de","description":"Rekl\u0101mas un saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"32":{"id":32,"purposes":[2,5,6,7,8,9,11],"specialFeatures":[],"name":"Rekl\u0101ma, kas balst\u012bta uz ierobe\u017eotiem datiem, personaliz\u0113tu saturu, rekl\u0101mas un satura nov\u0113rt\u0113jumiem un auditorijas izp\u0113ti","description":"Rekl\u0101mu var att\u0113lot, pamatojoties uz ierobe\u017eotiem datiem. Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"33":{"id":33,"purposes":[2,5,6,7,8,9,10,11],"specialFeatures":[],"name":"Rekl\u0101ma, kas balst\u012bta uz ierobe\u017eotiem datiem, personaliz\u0113tu saturu, rekl\u0101mas un satura nov\u0113rt\u0113jumiem, auditorijas izp\u0113ti un pakalpojumu izstr\u0101di","description":"Rekl\u0101mu var att\u0113lot, pamatojoties uz ierobe\u017eotiem datiem. Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"34":{"id":34,"purposes":[2,5,6,8,9,11],"specialFeatures":[],"name":"Rekl\u0101ma, kas balst\u012bta uz ierobe\u017eotiem datiem, personaliz\u0113tu saturu, k\u0101 ar\u012b satura nov\u0113rt\u0113jumiem un auditorijas izp\u0113ti","description":"Rekl\u0101mu var att\u0113lot, pamatojoties uz ierobe\u017eotiem datiem. Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m."},"35":{"id":35,"purposes":[2,5,6,8,9,10,11],"specialFeatures":[],"name":"Rekl\u0101ma, kas balst\u012bta uz ierobe\u017eotiem datiem, personaliz\u0113tu saturu, k\u0101 ar\u012b satura nov\u0113rt\u0113jumiem, auditorijas izp\u0113ti un pakalpojumu izstr\u0101di","description":"Rekl\u0101mu var att\u0113lot, pamatojoties uz ierobe\u017eotiem datiem. Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai. Satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"36":{"id":36,"purposes":[2,5,6,7,11],"specialFeatures":[],"name":"Rekl\u0101ma, kas balst\u012bta uz ierobe\u017eotiem datiem, personaliz\u0113tu saturu un rekl\u0101mas nov\u0113rt\u0113jumu","description":"Rekl\u0101mu var att\u0113lot, pamatojoties uz ierobe\u017eotiem datiem. Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t."},"37":{"id":37,"purposes":[2,5,6,7,10,11],"specialFeatures":[],"name":"Rekl\u0101ma, kas balst\u012bta uz ierobe\u017eotiem datiem, personaliz\u0113tu saturu, rekl\u0101mas nov\u0113rt\u0113jumiem un pakalpojumu izstr\u0101di","description":"Rekl\u0101mu var att\u0113lot, pamatojoties uz ierobe\u017eotiem datiem. Saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113ta satura ieg\u016b\u0161anai. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"38":{"id":38,"purposes":[2,3,4,7,10],"specialFeatures":[],"name":"Personaliz\u0113ta rekl\u0101ma, rekl\u0101mas nov\u0113rt\u0113jumi un pakalpojumu izstr\u0101de","description":"Rekl\u0101mas var tikt personaliz\u0113tas, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai reklam\u0113\u0161anai. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"39":{"id":39,"purposes":[2,3,4,7,9,10],"specialFeatures":[],"name":"Personaliz\u0113ta rekl\u0101ma, rekl\u0101mas nov\u0113rt\u0113jumi, auditorijas izp\u0113te un pakalpojumu izstr\u0101de","description":"Rekl\u0101mas ir iesp\u0113jams personaliz\u0113t, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai. Rekl\u0101mas efektivit\u0101ti var nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"40":{"id":40,"purposes":[2,3,4,7,8,9,10],"specialFeatures":[],"name":"Personaliz\u0113ta rekl\u0101ma, rekl\u0101mas un satura nov\u0113rt\u0113\u0161ana, auditorijas izp\u0113te un pakalpojumu izstr\u0101de.","description":"Rekl\u0101mas var tikt personaliz\u0113tas, pamatojoties uz j\u016bsu profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai reklam\u0113\u0161anai. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"41":{"id":41,"purposes":[2,3,4,6,7,8,9,10,11],"specialFeatures":[],"name":"Personaliz\u0113ta rekl\u0101ma, personaliz\u0113ta satura atlase, rekl\u0101mas un satura nov\u0113rt\u0113\u0161ana, auditorijas izp\u0113te un pakalpojumu izstr\u0101de","description":"Rekl\u0101mas un saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"42":{"id":42,"purposes":[2,3,4,5,6,7,8,9,10,11],"specialFeatures":[],"name":"Personaliz\u0113ta rekl\u0101ma un saturs, rekl\u0101mas un satura nov\u0113rt\u0113\u0161ana, auditorijas izp\u0113te un pakalpojumu izstr\u0101de","description":"Rekl\u0101mas un saturu ir iesp\u0113jams personaliz\u0113t, pamatojoties uz profilu. J\u016bsu aktivit\u0101ti \u0161aj\u0101 pakalpojum\u0101 var izmantot, lai izveidotu vai uzlabotu j\u016bsu profilu personaliz\u0113tai rekl\u0101mai un saturam. Rekl\u0101mas un satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t. Zi\u0146ojumus var \u0123ener\u0113t, pamatojoties uz j\u016bsu un citu personu darb\u012bb\u0101m. J\u016bsu aktivit\u0101te \u0161aj\u0101 pakalpojum\u0101 var pal\u012bdz\u0113t att\u012bst\u012bt un uzlabot produktus un pakalpojumus."},"43":{"id":43,"purposes":[8,11],"specialFeatures":[],"name":"Saturs, kas balst\u012bts uz ierobe\u017eotiem datiem un satura nov\u0113rt\u0113jumiem","description":"Saturu var atlas\u012bt, pamatojoties uz ierobe\u017eotiem datiem. Satura efektivit\u0101ti ir iesp\u0113jams nov\u0113rt\u0113t."}},"dataCategories":{"1":{"id":1,"name":"IP adreses","description":"J\u016bsu IP adrese ir numurs, ko j\u016bsu interneta pakalpojumu sniedz\u0113js pie\u0161\u0137ir jebkuram interneta savienojumam. T\u0101 ne vienm\u0113r ir specifiska j\u016bsu ier\u012bcei un ne vienm\u0113r ir stabils identifikators. To izmanto, lai izsekotu inform\u0101cijai internet\u0101 un par\u0101d\u012btu tie\u0161saistes saturu (tostarp rekl\u0101mas) j\u016bsu savienotaj\u0101 ier\u012bc\u0113."},"2":{"id":2,"name":"Ier\u012bces raksturlielumi","description":"J\u016bsu izmantot\u0101s ier\u012bces tehniskie parametri, kas nav j\u016bsu unik\u0101lie parametri, piem\u0113ram, valoda, laika zona vai oper\u0113t\u0101jsist\u0113ma."},"3":{"id":3,"name":"Ier\u012bces identifikatori","description":"Ier\u012bces identifikators ir unik\u0101la rakstz\u012bmju virkne, kas pie\u0161\u0137irta j\u016bsu ier\u012bcei vai p\u0101rl\u016bkam, izmantojot s\u012bkfailu vai citas uzglab\u0101\u0161anas tehnolo\u0123ijas.  To var izveidot vai tam var piek\u013c\u016bt, lai atpaz\u012btu j\u016bsu ier\u012bci, piem\u0113ram, t\u012bmek\u013ca lap\u0101s no vienas un t\u0101s pa\u0161as vietnes vai vair\u0101k\u0101s vietn\u0113s vai lietotn\u0113s."},"4":{"id":4,"name":"Varb\u016btiskie identifikatori","description":"Varb\u016btisko identifikatoru var izveidot, apvienojot ar j\u016bsu ier\u012bci (izmantot\u0101s p\u0101rl\u016bkprogrammas vai oper\u0113t\u0101jsist\u0113mas veidu) un interneta savienojuma IP adresi saist\u012btos raksturlielumus. Ja dodat savu piekri\u0161anu, var apvienot ar\u012b papildu raksturlielumus (piem\u0113ram, instal\u0113to fontu vai ekr\u0101na iz\u0161\u0137irtsp\u0113ju), lai uzlabotu varb\u016btisk\u0101 identifikatora precizit\u0101ti. \u0160\u0101ds identifikators tiek uzskat\u012bts par \u201cvarb\u016btisku\u201d, jo vair\u0101k\u0101m ier\u012bc\u0113m b\u016bt vien\u0101di raksturlielumi un tas pats interneta savienojums. To var izmantot, lai atpaz\u012btu j\u016bsu ier\u012bci, piem\u0113ram, t\u012bmek\u013ca lap\u0101s no t\u0101s pa\u0161as vietnes vai vair\u0101k\u0101s vietn\u0113s vai lietotn\u0113s."},"5":{"id":5,"name":"No autentifik\u0101cijas ieg\u016btie identifikatori","description":"Ja identifikators tiek izveidots, pamatojoties uz autentifik\u0101cijas datiem, piem\u0113ram, kontaktinform\u0101ciju, kas saist\u012bta ar tie\u0161saistes kontiem, ko esat izveidojis t\u012bmek\u013ca vietn\u0113s vai lietotn\u0113s (piem\u0113ram, e-pasta adrese, t\u0101lru\u0146a numurs) vai klienta identifikatoriem (piem\u0113ram, j\u016bsu telekomunik\u0101ciju operatora sniegtais identifikators), \u0161o identifikatoru var izmantot, lai atpaz\u012btu j\u016bs vis\u0101s t\u012bmek\u013ca vietn\u0113s, lietotn\u0113s un ier\u012bc\u0113s, kad esat pieteicies(-usies) sist\u0113m\u0101 ar to pa\u0161u kontaktinform\u0101ciju."},"6":{"id":6,"name":"P\u0101rl\u016bko\u0161anas un mijiedarb\u012bbas dati","description":"J\u016bsu tie\u0161saistes aktivit\u0101te, piem\u0113ram, apmekl\u0113t\u0101s t\u012bmek\u013ca vietnes, izmantot\u0101s lietotnes, mekl\u0113tais saturs \u0161aj\u0101 pakalpojum\u0101, vai mijiedarb\u012bba ar saturu vai rekl\u0101m\u0101m, piem\u0113ram, cik rei\u017eu esat redz\u0113jis(-usi) konkr\u0113tu saturu vai rekl\u0101mas, vai ar\u012b noklik\u0161\u0137in\u0101jis(-usi) uz t\u0101s."},"7":{"id":7,"name":"Lietot\u0101ja sniegtie dati","description":"Inform\u0101cija, ko j\u016bs, iesp\u0113jams, esat sniedzis(-usi), izmantojot pazi\u0146o\u0161anu veidlapas veid\u0101 (piem., atsauksmes, koment\u0101rs) vai izveidojot kontu (piem., vecumu, nodarbo\u0161anos)."},"8":{"id":8,"name":"Neprec\u012bzas atra\u0161an\u0101s vietas dati","description":"J\u016bsu atra\u0161an\u0101s vietas aptuvena noteik\u0161ana, ko izsaka k\u0101 laukumu, kura r\u0101diuss ir vismaz 500 metri. Aptuveno atra\u0161an\u0101s vietu var noteikt, izmantojot, piem\u0113ram, j\u016bsu savienojuma IP adresi."},"9":{"id":9,"name":"Prec\u012bzas atra\u0161an\u0101s vietas dati","description":"Prec\u012bza atra\u0161an\u0101s vieta maz\u0101k nek\u0101 500 metru r\u0101dius\u0101, pamatojoties uz GPS koordin\u0101t\u0101m. To dr\u012bkst izmantot tikai ar j\u016bsu piekri\u0161anu."},"10":{"id":10,"name":"Lietot\u0101ju profili","description":"Noteikti raksturlielumi (piem\u0113ram, j\u016bsu iesp\u0113jam\u0101s intereses, j\u016bsu nodomi ieg\u0101d\u0101ties konkr\u0113tus produktus, j\u016bsu klienta profils) var b\u016bt izsecin\u0101ti vai model\u0113ti no j\u016bsu iepriek\u0161\u0113j\u0101m tie\u0161saistes darb\u012bb\u0101m (piem\u0113ram, j\u016bsu skat\u012bt\u0101 satura vai izmantot\u0101 pakalpojuma, laika, kas pavad\u012bts, izmantojot da\u017e\u0101du tie\u0161saistes saturu un pakalpojumus) vai j\u016bsu sniegt\u0101s inform\u0101cijas (piem\u0113ram, j\u016bsu vecuma, nodarbo\u0161an\u0101s)."},"11":{"id":11,"name":"Konfidencialit\u0101tes izv\u0113les iesp\u0113jas","description":"J\u016bsu preferences attiec\u012bb\u0101 uz j\u016bsu datu apstr\u0101di, pamatojoties uz sa\u0146emto inform\u0101ciju."}}}